NEED magazine, using photography to tell the story

I subscribed to this quarterly magazine as I liked the idea of photography being used in such an effective manner to tell a story, not as a secondary piece to the editorial, but equal to it, often saying more than the words next to them. I do get the feeling that they hold back a little on using some of the photos that they feel may be disturbing to readers, but I guess if you’re trying to draw attention to a subject and you want a large audience, you have to break middle-america in slowly. In it’s own words: “We are not out to save the world, but to tell the stories of those who are.” It’s published by NEED Communications from Minneapolis, and this issue (#4) deals with subjects such as slavery in India, orphaned, visually impaired children in China and other subjects you’re probably not going to read much about in your average newsstand magazine. The photography is excellent, however registration is sometimes off, and it’s particularly noticeable on some larger picture captions. There’s also a couple of weird places where it looks like a block of copy has been physically cut and pasted the old fashioned way. It arrived in the mail really beat up, the spine was torn in several places and the magazine badly bent, which I think is what led to the pages coming away from the glue in the spine. But none of that matters, it’s definetely worth its hefty cover price just for the generous use of really good photography and white space. It’s printed on some really nice paper, and the whole book feels really hefty, like you’re getting your moneys worth. Here are a couple of spreads, click ’em to see bigger…

Explore posts in the same categories: cool, design, Magazines, Photography, Readers, Why is it like this?

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