Vibe’s double-sided cover

March 2008’s Vibe has an alternate cover on the back, featuring photography from the same shoot. Not sure what led them to decide to use the ‘smiley’ version for the main, newsstand cover side, but I prefer the flipside, with Bobby DeNiro in character instead of looking happy. Both are cool though, but I wonder what made them decide to do this kind of cover? Don’t they lose a ton of money in ads by not selling the back cover? (I may be wrong in assuming that the ‘smiley’ side is being used face out on newsstands, I’m just guessing, as that’s where the barcode white block is, and the main coverline). I would love to photograph Robert DeNiro, the older he gets, the more interesting he looks. See both covers below.
vibe0.jpg
vibe3.jpg

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