Vibe’s double-sided cover

March 2008’s Vibe has an alternate cover on the back, featuring photography from the same shoot. Not sure what led them to decide to use the ‘smiley’ version for the main, newsstand cover side, but I prefer the flipside, with Bobby DeNiro in character instead of looking happy. Both are cool though, but I wonder what made them decide to do this kind of cover? Don’t they lose a ton of money in ads by not selling the back cover? (I may be wrong in assuming that the ‘smiley’ side is being used face out on newsstands, I’m just guessing, as that’s where the barcode white block is, and the main coverline). I would love to photograph Robert DeNiro, the older he gets, the more interesting he looks. See both covers below.

Explore posts in the same categories: cool, Covers, design, Magazines, Photography, Why is it like this?

Tags: , , , , ,

You can comment below, or link to this permanent URL from your own site.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: