Archive for the ‘Advertising’ category

Glamour’s Biggest Issue in 20 Years Thanks to iPad?

July 21, 2010

Zoe Smith of DigitalArtsonline posted a short but interesting piece on Glamour mag’s upcoming largest issue in twenty years… publisher William Wackermann says it’s due to only selling ads in their digital edition to people who’ll also buy a print ad. Full story here.

“Be different, be better”

May 24, 2010

On Samir Husni’s Mr Magazine blog, there’s a really interesting three part interview with Roy Reiman on starting a magazine today, and his current magazine’s unique fictional salesperson, his fictional dog and fictional wife. Really worth listening to – link below.

GIZMODO: 48 Hours, 1,000s of Contributors, 1 Magazine

May 4, 2010

Here’s an interview from Gizmodo on a group attempting to create a different type of magazine in 48 Hours. Not sure it will be any good, or how I feel about it, but it’s an interesting concept I guess – I do like the co-operative angle. Here’s the magazine’s site.

April 29, 2010

And here are the corporeal fruits of our recent labors at the full-time job. This doesn’t count the two digital Buyer’s Guide magazines, the print HIFI+ magazine which we haven’t received copies of yet, or the myriad other collateral pieces we work on. But anyway, it’s nice to see them in person instead of onscreen.

Guitar Aficionado Magazine

April 11, 2010

So I only picked this up because I was counting the magazines in Borders with Jeff Bridges on the cover (there were a lot). It’s completely different from what I was expecting. I thought I was going to see dry, copy heavy, middle of the road layouts with some crappy manufacturer-supplied photography, and a feature well phone interview with Jeff Bridges filled out to 20 pages with whatever publicity stills and photos they could rustle up from the interwebs. (more…)

You don’t have to be rich to read OceanHome magazine, but it helps.

April 4, 2010

I’ve been reading a lot of home magazines recently (can’t call them shelter magazines, feels very douchebaggy) because of another project I’ve been working on. OceanHome feels pretty small when you pick it up. Paper feels good, cover very shiny feeling, but not over glossy. I liked the super-bright, clean cover when I picked it up, but the more time I spend looking closely at it, something about the photo is bothering me that I can’t quite put my finger on. Is it the color, has it been really photoshopped? There’s a confusing lack of detail. At a glance it looks great, but spend any time staring at it, and details suddenly become fuzzy messes of color. Was the image really hard to color correct given the amount of information in it?

Coverlines are banal and completely inoffensive. There’s nothing compelling or exciting about what’s happening here. I wonder if they tried to get a shot of the Obamas for their “exclusive”. This is clearly aimed at the high-end homebuyer, and the issue is chock full of very high-end real estate ads including – shocker! – an ad from the real estate agent who manages the Plantation Estate, aka “The Winter White House” featured on the cover. The ad even uses the exact same headline as the cover! (more…)

Some recent TAS work…

November 2, 2009

TAS 197 COVER
TAS 197 2-3
TAS 197 4-5

Some recent work, featuring some particularly awesome photography from Adam Voorhes. (more…)