Archive for the ‘Advertising’ category

October Custom Publishing Facebook page

October 30, 2009

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I’m building a Facebook Fan Page for October Custom Publishing (my company), in order to try and get us out there a little more. On there you’ll be able to view almost every page of every magazine we’ve either published or been hired to create thus far. I’d really appreciate you becoming a fan, and I’m happy to return the favor! Take a look at the page here. Introduce yourself!

Wish List jersey giveaway

October 29, 2009

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GC4 FCOVERGC4 FINAL X-35

I forgot to mention in the GivingCity 4 post that we’re giving away a Wish List Jersey, the proceeds from which benefit a multitude of charities local and national. From the Wish List site:

A total of 1,600 jerseys have been printed and sold and over $56,000 raised for various charities both local and nationwide including Communities In Schools – Central Texas, The Leukemia and Lymphoma Society, Susan G. Komen Foundation, The Breast Cancer Fund, American Diabetes Foundation and various AIDS organizations in Dallas, Austin and around the country. People from all over the country and the world are part of the Wish List family. Texas, California, New York, Colorado, Washington D.C., Georgia, Wisconsin, Massachusetts, Illinois, Tennessee, Kentucky, Minnesota, Maryland, Florida, Virginia, Alabama, Utah, South Carolina, Indiana, Pennsylvania, New Hampshire, Maine, Montana, Missouri, Connecticut, Iowa, Michigan, Nebraska, the Netherlands, Australia and New Zealand.

To win a jersey, download GivingCity Austin magazine issue 4, then go here to enter your password (that you’ll find in the magazine) and comment on the post, telling us why you participate in a ride, run, or walk for the cure – any cause or organization will work, as long as it’s a race that benefits a health-related nonprofit.

GivingCity Austin magazine issue 4 available for download

October 28, 2009

GC4 FINAL X-1

It’s that time of the year again where in-between neglecting duties to my family and multiple full-time job deadlines, we somehow managed to crank out another issue of GivingCity Austin. Please hit this link to download, and PLEASE send it to as many people as possible. We’re probably not going to do another unless we can find someone willing to bankroll it for us, so the more people that see it, the better chance there is that someone may want to.More pages after the jump….although I’d really rather you went here and just download the thing. (more…)

GOOD magazine issue 17

October 3, 2009

GOOD COVER

COVER DETAIL

I’d stop buying GOOD magazine a while back – partly out of an effort to spend less money (no ladies, I’m not independently wealthy, contrary to popular belief. Nor am I a Formula One race car driver, and I have never saved the earth from certain destruction) – and partly because it just wasn’t making me want to buy it. Anyway, I saw this issue and picked it up because of the cover. Despite the almost unreadable cover-lines up there in the top right corner, this cover made me want this magazine. Totally imaginative and different cover, obviously advertising content that’s slightly different from what they usually put out. Digging the 3-D set made from props used throughout the magazine – although I wonder why they didn’t make the ‘GOOD’ logo in the same way – or all the cover-lines for that matter. Regardless, very cool. I like the visibility of the white strip of information at the bottom of the cover, but think some the information in there could have been a little more interesting. (more…)

Where Five Magazines Are Finding Revenue – via AdAge.com

August 29, 2009

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This is a short, interesting read. Worth checking out – here.

Some recent TAS work…

August 18, 2009

TAS 195 20-21pdf

TAS 195 22-23pdf

So we did a huge Editors’ Choice section in TAS 196… there are 80ish pages of categorized product listings broken up by one image per page and navigable (is that a word?) to some degree using the tabs at the side, and the graphic clues on the pages that you’re entering a new section. I know this isn’t the most terribly interesting looking layout, but I wanted to show it here as I think we did a pretty damn good job of turning what could have been a vary daunting read into something fairly inviting and easy to use – especially given its size. I’ve shown all the samples in spreads here, so the ad pages that ran in the print version are here too. Cover and some more samples – including the other main feature layout – after the (more…)

Updated: Lights.Camera.Help.

July 22, 2009

LCH POSTER FINAL

Poster design for Lights.Camera.Help an “annual film festival dedicated to telling the story of non-profit and cause-driven organizations through the use of film and video.” Fun to work on! (more…)