Archive for the ‘Subscriptions’ category

Centro Y Sur magazine launches on Texterity, we’re very happy with how it looks (because we made it)

September 23, 2011

One of the many projects I’ve been involved with at October Custom Publishing is the page design, production and art direction – in fact pretty much all aspects of production – of Centro Y Sur magazine. A digital publication from the mind of Jason Z. Guest, we’re currently in our final week of production of issue 4. I thought I’d share a pieces from the last few issues. Seriously, this isn’t just a shameless plug, we’re really interested in hearing your feedback on the magazine’s usability, especially when it comes to navigation and ease of use. We spent FOREVER working on the internal nav for this – and then there’s Texterity’s own nav tools which come as standard in this particular hosting model. So I’m not going to say too much more – you can read the whole issue (and back issues) here. Some more pages from issue 4 after the jump. (more…)

GIZMODO: 48 Hours, 1,000s of Contributors, 1 Magazine

May 4, 2010

Here’s an interview from Gizmodo on a group attempting to create a different type of magazine in 48 Hours. Not sure it will be any good, or how I feel about it, but it’s an interesting concept I guess – I do like the co-operative angle. Here’s the magazine’s site.

GivingCity Austin magazine issue 4 available for download

October 28, 2009

GC4 FINAL X-1

It’s that time of the year again where in-between neglecting duties to my family and multiple full-time job deadlines, we somehow managed to crank out another issue of GivingCity Austin. Please hit this link to download, and PLEASE send it to as many people as possible. We’re probably not going to do another unless we can find someone willing to bankroll it for us, so the more people that see it, the better chance there is that someone may want to.More pages after the jump….although I’d really rather you went here and just download the thing. (more…)

GivingCity issue 3 now available for download

May 27, 2009

UPDATE: Please download the 4th issue here!

GC3 FINAL-1

Been super busy the past few months and really haven’t had time to update the blog at all. We’re happy that the new issue of GivingCity is now complete (at last!), and we can move on to the next one – and get that one done on time! Please take a look and give me your feedback. Also, please please please send the link to as many people as you can! (more…)

How many subscriptions cards are in a magazine?

February 27, 2008

I cleaned my desk today… I started collecting these subs cards from whatever magazines I had on my desk about a week ago. Look how many there are! I wonder what the cost per issue is to insert these? Probably depends on the type of insertion. I redesigned ours recently after realizing we were using the same ones from 4 years ago, since way before our redesign. I’ve asked for the response rate for those, I’ll update this post as soon as I do.
cards.jpg

How important is design in a niche publication?

February 19, 2008

I’ve mentioned before my full-time job is art-directing a high-end audio enthusiast magazine. When I came onboard, the magazine was a mess in terms of consistency and general readability, as well as attractiveness. The previous art director had too much work to do on several publications and couldn’t devote the time necessary to get the magazine to where it needed to be. When the redesign took place, there was quite a response from the readers, some negative, some positive. But it makes me wonder just how much value the reader places on the look of a magazine, especially a niche publication with a smaller core audience. When they’ve put up with sub-par layout for so long (twenty years in this case), how do you measure the importance of changing the look of the magazine, and how do you justify the cost? What are your goals? With us, it was to become consistent, more high-end looking, and to attract a new audience, as well as making the magazine easier to read for the existing readership. Obviously if your editorial content is compelling, you’ll draw in readers, provided they actually see the magazine. I guess my question is, how do you measure the success of a re-design? A comparison of advertising sales to the pevious years? Reader response? Subscription rates or newsstand sales? A mixture of all of the above?

Subscriptions

January 12, 2008

I hate when I subscribe to a magazine I used to just buy every month myself then suddenly I have to wait three months while their subscriptions department gets itself together.