Posted tagged ‘advertising sales’

Centro Y Sur magazine launches on Texterity, we’re very happy with how it looks (because we made it)

September 23, 2011

One of the many projects I’ve been involved with at October Custom Publishing is the page design, production and art direction – in fact pretty much all aspects of production – of Centro Y Sur magazine. A digital publication from the mind of Jason Z. Guest, we’re currently in our final week of production of issue 4. I thought I’d share a pieces from the last few issues. Seriously, this isn’t just a shameless plug, we’re really interested in hearing your feedback on the magazine’s usability, especially when it comes to navigation and ease of use. We spent FOREVER working on the internal nav for this – and then there’s Texterity’s own nav tools which come as standard in this particular hosting model. So I’m not going to say too much more – you can read the whole issue (and back issues) here. Some more pages from issue 4 after the jump. (more…)

Glamour’s Biggest Issue in 20 Years Thanks to iPad?

July 21, 2010

Zoe Smith of DigitalArtsonline posted a short but interesting piece on Glamour mag’s upcoming largest issue in twenty years… publisher William Wackermann says it’s due to only selling ads in their digital edition to people who’ll also buy a print ad. Full story here.

Guitar Aficionado Magazine

April 11, 2010

So I only picked this up because I was counting the magazines in Borders with Jeff Bridges on the cover (there were a lot). It’s completely different from what I was expecting. I thought I was going to see dry, copy heavy, middle of the road layouts with some crappy manufacturer-supplied photography, and a feature well phone interview with Jeff Bridges filled out to 20 pages with whatever publicity stills and photos they could rustle up from the interwebs. (more…)

You don’t have to be rich to read OceanHome magazine, but it helps.

April 4, 2010

I’ve been reading a lot of home magazines recently (can’t call them shelter magazines, feels very douchebaggy) because of another project I’ve been working on. OceanHome feels pretty small when you pick it up. Paper feels good, cover very shiny feeling, but not over glossy. I liked the super-bright, clean cover when I picked it up, but the more time I spend looking closely at it, something about the photo is bothering me that I can’t quite put my finger on. Is it the color, has it been really photoshopped? There’s a confusing lack of detail. At a glance it looks great, but spend any time staring at it, and details suddenly become fuzzy messes of color. Was the image really hard to color correct given the amount of information in it?

Coverlines are banal and completely inoffensive. There’s nothing compelling or exciting about what’s happening here. I wonder if they tried to get a shot of the Obamas for their “exclusive”. This is clearly aimed at the high-end homebuyer, and the issue is chock full of very high-end real estate ads including – shocker! – an ad from the real estate agent who manages the Plantation Estate, aka “The Winter White House” featured on the cover. The ad even uses the exact same headline as the cover! (more…)

Some recent TAS work…

November 2, 2009

TAS 197 COVER
TAS 197 2-3
TAS 197 4-5

Some recent work, featuring some particularly awesome photography from Adam Voorhes. (more…)

October Custom Publishing Facebook page

October 30, 2009

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I’m building a Facebook Fan Page for October Custom Publishing (my company), in order to try and get us out there a little more. On there you’ll be able to view almost every page of every magazine we’ve either published or been hired to create thus far. I’d really appreciate you becoming a fan, and I’m happy to return the favor! Take a look at the page here. Introduce yourself!

GivingCity Austin magazine issue 4 available for download

October 28, 2009

GC4 FINAL X-1

It’s that time of the year again where in-between neglecting duties to my family and multiple full-time job deadlines, we somehow managed to crank out another issue of GivingCity Austin. Please hit this link to download, and PLEASE send it to as many people as possible. We’re probably not going to do another unless we can find someone willing to bankroll it for us, so the more people that see it, the better chance there is that someone may want to.More pages after the jump….although I’d really rather you went here and just download the thing. (more…)

GOOD magazine issue 17

October 3, 2009

GOOD COVER

COVER DETAIL

I’d stop buying GOOD magazine a while back – partly out of an effort to spend less money (no ladies, I’m not independently wealthy, contrary to popular belief. Nor am I a Formula One race car driver, and I have never saved the earth from certain destruction) – and partly because it just wasn’t making me want to buy it. Anyway, I saw this issue and picked it up because of the cover. Despite the almost unreadable cover-lines up there in the top right corner, this cover made me want this magazine. Totally imaginative and different cover, obviously advertising content that’s slightly different from what they usually put out. Digging the 3-D set made from props used throughout the magazine – although I wonder why they didn’t make the ‘GOOD’ logo in the same way – or all the cover-lines for that matter. Regardless, very cool. I like the visibility of the white strip of information at the bottom of the cover, but think some the information in there could have been a little more interesting. (more…)

GivingCity issue 3 now available for download

May 27, 2009

UPDATE: Please download the 4th issue here!

GC3 FINAL-1

Been super busy the past few months and really haven’t had time to update the blog at all. We’re happy that the new issue of GivingCity is now complete (at last!), and we can move on to the next one – and get that one done on time! Please take a look and give me your feedback. Also, please please please send the link to as many people as you can! (more…)

Phew. Now back to work.

January 7, 2009

I’m a little messed up in my schedule right now, and keep waking up at 130am (assuming I was able to get to bed by then) ready to go. So here I am. The next issue of GivingCity magazine is now available to download here.

givingcity2-cover

I’m pleased with it but also glad it’s over for another issue, and I can focus on some other tasks. The next step with GivingCity is to start selling advertising in it and making it pay for itself. I’m pretty sure we’ve picked the worst time possible to try to start a magazine, and of course doing it entirely in our spare time isn’t ideal, but we’ve got to start somewhere right?

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Anyway, we’re always looking for feedback on the magazine, so we can put out the best product we can. Of course I feel like there are some shockingly bad pages in there that I now wish I’d done differently, but there’s also a lot of stuff I’m happy with, so I guess I’ll live. I do feel like it’s a big improvement on the first issue, and I hope the third is even more of a step forward than this was over the first. Please take a look and tell us what you think.