Posted tagged ‘JOnathan Ives’

Design Philosophy?

January 16, 2008

I thought this post on Gizmodo about Dieter Rams product design for Braun in the 1960’s and his obvious influence on Apple’s Jonathan Ive’s design was really great, but what I really found fascinating were Ram’s 10 principles for good design:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

I especially agree with the last one.