Posted tagged ‘newsstand’

Some recent layout gubbins…

November 21, 2008

Here’s our cover for TAS from October of this year. I waited until it was off newsstands before writing about it. I think it’s the first typography-driven cover the magazine has produced in its lifetime – at least since it came into its current ownership about…12 years ago I think it was. We had a really positive response from this one, and when I went to the bookstore it really stood out from all the other magazines that are always around it. Of course, if we do it every issue it’ll become gimmicky, but we’re absolutely going to use this approach again in some fashion.

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…and this one was the one that we thought all through production “this cover is going to suck!”. We had to shoot these amazingly functional, but very minimalist looking products. They’re basically silver boxes, which is what we deal with almost every issue. The photographer and I talked for a while and decided to just shoot on black, with a really minimal set-up and this rendered light effect and simple, bold type treatment. Luckily for us it turned out to be great – at least from a production pov – and I think it worked well on the newsstands for the time it was on there.

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The cover theme continued into the feature layout… I think the page of text/page of pic layout really makes the photography stand out – which is a good thing considering the amount of supplied photography from manufacturers that we have to work with in every issue.

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Why a blog about magazines?

November 30, 2007

Have you been to the magazine section in Barnes & Noble recently? Or Borders? Or even the gas station down the street where they still ask for my i.d. even though I’m obviously in my thirties at least? Magazines are everywhere. It’s ridiculous. If I was an alien race plotting a silent invasion of our planet, I wouldn’t choose to be a transforming car, or bury myself underground thousands of years in the past until Tom Cruise happens to be there when I awake from my slumber. No, I’d disguise myself and my minions as magazines of all shapes and sizes, watching and waiting as unsuspecting humans everywhere paid for me, took me home to read my alien propaganda and left me in every room in the house. Then, assuming my paper cohorts and I had planned in advance how to do something more threatening than just stun you with multiple exclamation marks, we’d make our move and eliminate the human race. So this hasn’t really answered my own question. Why a blog about magazines? Because I don’t believe that enough credit is given to the significance of a reader’s choice of magazine, and I’d like to explore the reasons behind those choices, from dedicated, enthusiast-mag readers to random purchases in the gas station at 2:13am. What keeps readers reading? What defines a successful magazine beyond advertising sales? Is there always a market for more titles or are there already too many? And above all else, how many are there that are actually worth giving your valuable time and money to?