Posted tagged ‘retro styling’

Intersection magazine’s amazing retro styling

February 26, 2008

Got my hands on a copy of the winter 2007 Intersection magazine. I’ve always flicked through it in the bookstore but never been quite taken enough by the content to buy a copy, but a co-worker showed me this issue, and I think I’m going to have to start getting it regularly. The first thing I’m struck by is the photography and product/fashion styling… there’s an amazing 60’s/early 70’s vibe to the photography, from the composition of the shots, the lighting right down to the color correction, it all reminds me of stuff my parents had lying around the house when I was a kid. Even the models look from that era, and the clothing and hairstyles seem to be modern interpretations of the same. I think that this effect is enhanced even more by many of the products in this issue, which are either conceptual or in the early stages of production, and so still have that future-retro look which vehicle designers seem to love to incorporate into their designs (and which NEVER look as cool once they actually reach production).
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There’s also some more run of the mill type product photography, which is still excellent and very nicely lit, and some nicely used manufacturer supllied photography (at least I’m guessing it’s from the manufacturer).
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I think it’s great that they give so much space up for the photography. The layout itself is very consistent and simple throughout the magazine, although I’m not keen on the serif font used for body copy, and the narrow gap between columns which make the text seem somewhat cramped, even though there’s actually a lot of white space used here. Also the lack of indents on new paragraphs and use of small headers on pages with multiple stories makes moving from one review to the next, or even one paragraph to the next a little difficult if you take your eyes off the page for a second.

I’m slightly baffled as to who their target audience is… is it the young and affluent? Or gadget and technology enthusiasts? It has a very stylized look, it’s very too cool for school looking, but the editorial in the product reviews reads like any other magazine. Regardless, it’s a pleasure to look at, and pretty interesting to read too.