Another one bites the dust

Well this sucks. Finally found out today after a couple of weeks of silence that one of our clients has given up and closed his magazine after only two issues. Apart from the loss of income which of course is not good, it’s generally demoralizing to hear that another publication isn’t going to make it. I don’t know the details yet but I’d guess that it’s due to lack of advertising sales and lack of interest in general. Then I read a story this morning about single copy sales showed that 7 of the top ten magazines showed decreases in sales in the last six months of 2007 versus the previous year (-17.57% in one case), and that the top 25 remain the top 25 but have all shown losses (except for some in subscription rates). Bah.