Joel Salcido shot this feature for The Absolute Sound, who are one of the clients we provide magazine design and production services to at October Custom Publishing. Love the stepped levitation. Would love my household objects to levitate in real life, but oh well.
Back at the full-time job, the cover of the latest issue of The Absolute Sound, which is the first one I’ve been really happy with in …well a couple of issues. Really ready to try something completely different with TAS though, give it a bit of a refresh. Couple of previous covers after the jump. (more…)
It’s that time of the year again where in-between neglecting duties to my family and multiple full-time job deadlines, we somehow managed to crank out another issue of GivingCity Austin. Please hit this link to download, and PLEASE send it to as many people as possible. We’re probably not going to do another unless we can find someone willing to bankroll it for us, so the more people that see it, the better chance there is that someone may want to.More pages after the jump….although I’d really rather you went here and just download the thing. (more…)
UPDATE: Please download the 4th issue here!
Been super busy the past few months and really haven’t had time to update the blog at all. We’re happy that the new issue of GivingCity is now complete (at last!), and we can move on to the next one – and get that one done on time! Please take a look and give me your feedback. Also, please please please send the link to as many people as you can! (more…)
I’m a little messed up in my schedule right now, and keep waking up at 130am (assuming I was able to get to bed by then) ready to go. So here I am. The next issue of GivingCity magazine is now available to download here.
I’m pleased with it but also glad it’s over for another issue, and I can focus on some other tasks. The next step with GivingCity is to start selling advertising in it and making it pay for itself. I’m pretty sure we’ve picked the worst time possible to try to start a magazine, and of course doing it entirely in our spare time isn’t ideal, but we’ve got to start somewhere right?
Anyway, we’re always looking for feedback on the magazine, so we can put out the best product we can. Of course I feel like there are some shockingly bad pages in there that I now wish I’d done differently, but there’s also a lot of stuff I’m happy with, so I guess I’ll live. I do feel like it’s a big improvement on the first issue, and I hope the third is even more of a step forward than this was over the first. Please take a look and tell us what you think.
1/05/09 8:30pm We’ve just had what feels like 6 weeks off for Christmas and Hogmanay, but it still doesn’t feel like enough. Anyway, there have been several rounds of edits like I described in the previous update, with the main InDesign doc going back and forth – along with a PDF – between myself and the editors. I think we only have one more round to go which will happen tomorrow morning, then I can get the whole doc ready to ship to the printer and start working on laying out the cover, which unfortunately has been pushed to the very end of the production cycle again. Luckily, when I send the main document to the printer they have so much to do that it gives me several days to tie up loose ends, design and/or update house ads adn subs forms, and of course layout the cover. The cover design is a multi-step repeating process just like the interior, only it happens much faster – albeit with many more rounds (unless I get lucky, and everyone loves the very first one I put together, which happens once in a blue moon). The photographer is finishing up the high-resolution files now as well, so as long as I receive those tomorrow or the next day, we’re in good shape.
12/30/08 1:30am Ok, kinda lost the thread there for a while with Christmas and all that crap being squeezed in there. So as I mentioned in the previous update, Joel sent me low-resolution jpegs to use for placement in layout. So, I’d gone through a round of edits with the editorial guys on the individual layouts that will comprise the entire magazine – me sending them PDFs and InDesign docs to place edits in, and then having them sent back to me to clean up and make edits they can’t. That included the first-round layouts of the feature well shot by Joel. All those documents were then combined into one massive inDesign file which we call the official round one of edits, which is sent in PDF form to all the editors on staff, and the inDesign doc to one of the editors who will input the majority of their changes, which they supply to him as marked-up PDFs. Following those changes and edits – which sometimes may take three or four days depending on the size of the issue – I’ll work on cleaning up photography that was supplied to us, and tell Joel which images I need cleaned up for final production. I haven’t began to think about the cover yet, but that needs to happen soon as well. Some samples below include the first of two contents pages, the intro page to the whole analog section, and the opening spread of photography (low-resolution, not cleaned up) that opens the main story in the magazine.
Magazine design, layout & all the rest 
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